King App - NFC
King App - NFC
Problem
Around seven per cent of people who are registered blind or partially sighted use braille. – RNIB UK
Vision: To create a beautiful and accessible future
Insight
Mission: Our mission is to communicate information to blind and visually impaired people in a user-friendly way. From reading the ingredients on the back of a shampoo bottle to locating where they are; all with the tap of a phone.
Values: Accessibility, Inclusivity, Diversity, Ease of Use.
Target Audience: Blind and visually impaired but also non-disabled people, like perhaps those with allergies and dietary requirements. Probably 18-25 because I want it to be modern.
Brand Persona: Friendly, modern and accessible. The everyman archetype